They spent money on packaging for Allay, but it's on the back burner? Another product in the product line seems kind of important at this stage of BIEL's development.
I guess they put the cart before the horse. Maybe spending money on clinical proof should have come before spending money on packaging.
I remember laughing out loud when I saw their claim that Allay reduces bloating. I'm sorry, but that's a fanciful claim for an external PEMF device.