Why I never email or call CEOs
For all you football guys out there. A famous coach was asked why his team didn’t pass more often. He replied, that only 3 things can happen and 2 of them are bad. Similar situation with emailing a CEO for information.
1.) CEO spins an abstruse or vague yarn about what could happen if things go well. Useless
2.) CEO is honest and says that s/he can’t tell you anything, but will usually placate by saying things are going as planned. Useless.
3.) CEO gives you critical information which you use.. BAD. Criminal Prosecution to follow.
All you do is piss off, frustrate and annoy an honest CEO and get no usable information.
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