First, I'd tell them about the bonuses first so I wasn't wasting any more breath than I do with my posts.
Second - Man I wish I knew what "average reasonable people" were thinking. I bet even Karnac couldn't reliably pull that off.
Third - Why is it that average reasonable people think "This sounds GREAT so far but I'M skeptical. I bet the next thing out of his mouth is gonna be something about massive bonuses that's gonna turn me completely off"?
Fourth - That thing that smells bad isn't LWLG.
Fifth - So greedy people should be thought of as insincere. Well, that certainly hits close to the homes of "some".
And finally -The reason the biggest cons are ignored should be pretty obvious.