KBLB is targeting the exact same market: luxury streetwear. Think ‘insanely-priced everyday clothes produced in very limited quantities.’
MtM is selling high top sneakers for $2,200 a pair. See? Insanely priced, everyday, limited quantities.
How successful will KBLB be? Who knows. The first step: produce enough silk to make products with.
I’m guessing the product launch got screwed up because the reeler had trouble blending DS with cotton. This worked fine with silkworm silk, but something happened that ruined their first batch. Just like the first batch of silkworms for the Army failed.