I did see this previously posted most likely by you and some quotes by others....I believe you and what else has been posted. So why the need to "go to the actual website"?
The cost is the cost despite the codes 15% discount.
Quite a niche market. Make no mistake the brewed protein looks to be something very good. But the problem is obvious. After spending hundreds of millions to get where they are, it is still expensive. They will need to make huge buildings full of vats for their brew. It is going to cost many more hundreds of millions to scale to enable costs to be lowered. There are still drawbacks environmentally, but they are working to minimize.
It is doable, and if it looks good and feels good, then there is money to be made. KBLB does not require such a massive scale to payoff, but they do need to diversify into additional locations and scale in multiple countries. Aggressive scale can be costly if something goes wrong.
A good catastrophic plan needs to be in place, and they need to outsource KBLB's tech to multiple friendly climate companies. We'll see how it all goes.
Personally I refuse to spend big money on novelties. I'm just not on a trip that flaunts expensive items.