I think ALL the legacy companies are barking up the wrong tree. They think they can reduce costs incrementally without making drastic changes to management structure, and manufacturing technology. One of the reasons is that they are going to show upstart TESLA a thing or two! Hopefully, by the time they realize that the secrets of Tesla's success are:
1. Enlightened leadership. 2. A disposition to make continuous improvements, even to winning combinations. 3. Giga-castings.