Nobody cares because BP does not own it! If Denner is able to interest BP enough to do a BO then maybe BP will turn it around. Back when JL used to say that Vascepa would be flying off the shelves with good results I used to say that "education" was the key. Unfortunately, the entire narrative around EPA has been tainted by pre- conceived notions and the lack of any final authority on the subject. Perhaps once a BP owns AMRN they could get the FDA to remove ineffective Omega-3's such as generic & brand name Lovaza (as well as OTC fish oil products.) At a minimum the FDA could put out some kind of guidance on all this. Amarin could never do this, but I bet Pfizer could if they wanted to.