The Apex "contract" is a nothing burger. They signed on Apex as a channel partner which amounts to no new revenue, yet.
Stocks go up and down, often seemingly irrationally. As long as there is a critical mass of people like yourself, who think the Apex thing has significance (at this point), then people will succumb to their delusions and buy.
After some years of observation, I believe that ZRFY / SFOR employ some social media / stock board posters to pump up the company around the time new shares are being minted. The rise in the share price lately is most likely collateral damage, i.e., innocents who believe the hype.