I have been involved in sales for almost a half century. I have sold many different categories that included very hot and trendy items. Many of the items if I had unlimited quantities would have been sold in minutes. Things like Nintendo games when they first came out. The problem always was that they will be limited and in allocation. Many like these were the newest and best in that category.
Imagine having the greatest technology, in a building material, that everyone would buy, as it saves money in construction. Now imagine that you had this product and it is in a multi-billion dollar industry, and by the way, in a time that Architects are looking specifically for products that are as zero carbon, earth saving, as possible?
Now I know this is such an unrealistic fantasy, but if you can imagine even greater that in this multi-billion industry, that the dominating leader by far in sales of these materials, somehow enabled their lobbyists, after they started losing market share, to get the Federal Trade Commission to sue them in Federal Court.
They claimed that the reason it was stealing their sales was due to some crazy never done before disruptive technology, that created millions of Evacuated Cells that essentially caused, energy to not go straight through the material, but kind of sideways to a tortuous path, that dissipates heat/cold saving a major amount on construction and energy costs.
I know this sounds like a fantasy of someone tripping on LSD, but for fun keep imagining. We all know that the Federal Government hardly ever, never, never, loses a case in Federal Court. They must have at least a 95% winning percentage. But as crazy as this story could be, what if this company BEAT THE FEDERAL TRADE COMMISSION IN COURT!!!!!!!!!!!, and by the way they did it more than a year ago. And as insane as this is, that companies stock was selling for less than 5 nickel coins.
How many shares would you buy, knowing about this company, that realistically is so esoteric, that nobody hardly knows about them? Back to the start of this, of anything I ever sold, there was never anything that was not even a sale, but only an education. I mean that once any Architect, Contractor, or Developer just read the above information, if they used any other material, the people paying them to either build their house, build, an office building, build a Government building, build College Dormitories, build ANYTHING that uses a moisture barrier/ house-wrap and did not use this material, should be sued for CONSTRUCTION MALPRACTICE.
In addition to new buildings, any home improvement work replacing the outside of a home, when they replace it with the new siding, just adds the house-wrap, with an R-6 Value, which is documented to save anywhere from 30% to 50%+ on their energy bills. This would over a short amount of time, pay for the whole new siding job!! That sure would make it easy for the Tin Men to sell their jobs.
So how would anyone with any business 101 knowledge educate these potential forever until something better is invented, customers? I think these industry people collectively look at their industry informative web-sites and or magazines.
So I can't think of any way that this company could strategically spend essentially chump change, to somehow EDUCATE these people that are just looking every day to find the newest, greatest, building materials, and drive that little stock easily to the double digits, can you???
They would have every company that sells this kind of product, standing in line to buy them out, because with their education in business strategy and marketing, they would own this multi-billion dollar industry. That ladies and gentlemen is your crazy fantasy story of the year.
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