Replies to post #209018 on DD Support Board and Research Team

[TenKay]

Well it appears it would cost around $12,000 for the xfinity series for the “premier” package for a Top 40 driver.

I once worked for a company that decided to sponsor a top 10 driver for one race. Seemed out of place for us…but the powers that be decided to throw some money at it…$100K if I recall. Was a cup race. The driver won! and we got so much PR it was ridiculous. Every client I had in the south would ask me “y’all sponsored X this weekend?”. LMAO.