Beyond Meat’s chief brand officer left the plant-based meat company this week, adding to a high level of executive turnover during the last five months. The story was first reported by The Wall Street Journal.
Beth Moskowitz told employees in an internal email on Wednesday that it was her last day with the company, according to the Journal’s report. Moskowitz had been with Beyond Meat since December 2018, her LinkedIn profile indicates.
In an email, a Beyond Meat spokesperson confirmed that Moskowitz left the company. Beyond Meat has hired an executive to lead global marketing for the company, who is slated to begin work next month, the spokesperson said. The company did not identify who it is.
The publicly traded plant-based meat company has had a difficult year with slowing or stagnant sales growth, supply chain challenges and large startup costs for new product lines. It has seen several executives leave their positions, both out of personal choice and as part of layoffs instituted by the company to save on operating costs.
In September, former chief supply chain officer Bernie Adcock left the company to become the head of retail and QSR for Pilgrim’s Pride. Beyond Meat chose not to replace him and eliminated that position.
Then, as part of wider layoffs that cut 19% of the company’s total workforce in October, former global chief growth officer and President of North America Deanna Jurgens lost her job. That role was eliminated. The company also let go of former chief operating officer Doug Ramsey, who was suspended at the time following his arrest on charges related to what police say was a road rage-inspired physical altercation.
Beyond Meat also has a new chief financial officer, after former CFO Phil Hardin left the company to pursue another position in October. Lubi Kutua, who had been the company’s vice president for financial planning and analysis and investor relations, took over the CFO’s job in October.
Money can still be made in plant based and maybe cultured meat, it is bigger now than 3 years ago, but good luck finding a good investment. Impossible was to have an IPO about a year or more ago, well........................
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