Pump is an understatement. The guy knows how to draw in an audience. Put in enough facts to make it believable, a couple “I know someone stories” to make it appear he knows something, a few “coming soon” winks, to create hope, and a few open ended phrases to create intrigue.
Pump pump pump then at the right moment bow out, but make it seem like there is a reason he must stop posting for a while.
He will be back in a couple weeks to start the process over again.