MKikesc......I think people fail to digest what the article by Jessica Wong in Forbes is speaking to with reference to Anavex's precision medicine approach to the 2-73 Alzheimer's Trial.
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"The use of AI and machine learning is transforming digital marketing in the same way that biopharma is. Algorithms are driving some of the leading B2C and B2B marketing channels. Data analysis is allowing marketers to make data-driven predictions rather than relying on historic results to make recommendations.
As with biopharma, digital marketing and advertising use data-driven technology. A programmatic advertising campaign, for example, is an effective means of building brand awareness and delivering relevant messaging at the right time. Through AI and machine learning, marketers can build models and personas and optimize campaigns with a wide variety of targeting capabilities that allow them to reach and scale toward niche audiences.
Another example is branding. Audiences associate a brand with tangible and intangible factors. Consistent, authentic branding—including for biopharmaceutical companies—can help build audience trust and establish long-term customer relationships. For instance, the data companies gain from using AI and machine learning for research can strengthen a brand’s credibility.
Plus, by focusing on how these technologies are changing the research process, digital marketers have an opportunity to demystify drug development and remove barriers between patients and biopharmaceutical leaders.
With all that said, we are only at the beginning of implementing AI and ML in both biopharma and digital marketing. As these technologies penetrate both industries further, they will open opportunities for and change the approaches of scientists, manufacturers and communicators alike."