Eric cannot eliminate the third part warehousing for the Winning Brands products, he does not the capacity or knowledge to make the products in-house, hence why he has always had the third party do all the work, and why WNBD only make pennies on the dollar for cleaning products. If he had focused his time and energy into the cleaning business and sought to actually "make" his own product, he could be in a much better position.
But Eric lets that Ego get in the way, he only wants to be a big-shot corporate executive, and not put in the effort needed to grow his core business. Once the real talent left WNBD in the early years, the the fate of the company left with them.
Eric has learned it doesn't really matter IF the product sells well, he can ALWAYS put out fluff PR's and dilute (like he has, proven) and maintain his lifestyle as it is.
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