JT - I'm a little confused with your concerns. I've seen many companies, small and large, announce change to web sites, product line, strategy, prior to implementing. How is this any different?
What does rolling out on a Friday, or any particular day of the week have to do with online ordering? Is there market research indicating Friday is not a good day to start or change online ordering?
Prime mission is wholesale? Their multiple lines of business strategy (wholesale, licensing, and B2C) seem consistent. Multiple revenue streams seems an ideal strategy, and like any other company, I suspect the market will drive future investment decisions in each LoB.
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