I know what you are saying. I just had a friend who started a health care business and she asked me to write a review on the site and I've never used the product or services so I had to decline, but several friends did. She is trying to get off the ground and I must say her website is much more professional than ENZCs and she's operating on a shoestring. (I didn't write a review, but I did give her a stake to help out.)