It won't be that hard. It's easy to create a template with fill in the data blanks, all geared toward a negative slant. Insert one or two quotes from the PR, write a sentence refuting it for xyz reason(s) and hit publish.
A good writer could have a hit piece or a pump piece 80% pre-written. Filling in the data would take a few minutes and so would refuting it. It might not hit the wire minutes after the data becomes public but I'd guess within an hour or two we'll see news, including from Adam Feuerstein. If nothing else, there will be a few tweets to serve as a placeholder until he has time to slop something together.
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