"the business of education" doesn't pay well, then. Perhaps they should get into the business of manufacturing health care products.
Besides... the big PEMF machines that heal bones are very VERY different from BIEL's little device. "Educating the masses regarding PEMF" seems like a colossal waste of time.
Finally... awareness might be growing, but that is just one more reason to be concerned about the FACT that BIEL's revenues are not growing in sync with this "awareness." If awareness is growing but revenues are shrinking, that means that as the masses grow more aware about PEMF, they buy less of BIEL's PEMF product... that's not good.