The current IVDN House Wrap advertising campaign is clearly aimed at all home builders in Florida who are working on the massive rebuilding effort after both Hurricane Ian and Hurricane Nicole hit the state this season. The one home that will be rebuilt with an award of free Insultex House Wrap is only the end of the process during which many home owners and home builders may be applying for the free offer.
IVDN should be able to get its message out to all this list or respondents and educate them on the far superior performance of Insultex to all other insulation options on the market today. Many new and paying orders can result from this process as all those who get the message about the advantages of Insultex should want to switch to the IVDN product over the lower performing products they might otherwise have used. With billions of dollars of rebuilding needed in Florida now, this can turn into a major sales opportunity for IVDN over the months ahead.
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