In a round about way, but I just think an "LWLG" in the article somewhere and "Our proprietary polymer meets those requirements" after he states what is needed. Would 'seal the deal' Stage entry kinda works,, I guess.
It sounded like he was writing an article for the entire industry rather that pushing LWLG across the line. The easier we make it for folks to pick up a pen and write down "LWLG" the better, or click on the ticker the better. Hook them while they are reading the article before a click bait pop up takes them elsewhere.
Just my take, it was a great summary.
I'm Xster fussy I guess.