Obsessive apple customers do. It is almost a cult following of Apple products.
I'll never forget walking through a local mall one morning several years ago. I came upon a crowd of people, just waiting in line. It stretched around a corner.
I walk around the corner expecting to see some special event; ( a book signing by the author, or to meet some local celebrity etc.) NO, it was simply people waiting for the Apple store to open. 🤔 🤦
Cult following. They will max out credit cards to buy the latest $3000 phone, just to be trendy.