Replies to post #188034 on Verb Technology Company Inc (VERB)

[dukeb]

Not just cloud for the sake of cloud. It's all about recurring revenue.

Microsoft's model used to be
Step 1:come out with new version of software, rake in $ as customers upgrade
Step 2: watch new revenue stream start to trail off over a 2 to 3 year period
Go back to step 1

Now, it's "subscribe" so we have a relatively steady flow of revenue. You, Mr. Customer, will get new versions and features as we develop them.

It's massively great for the companies that can pull it off. Some with giant b*lls like Adobe have made many of their products unavailable as permanent (aka perpetual) licenses...it's subscribe or nothing.

Rory's idea was to transition VERB from the Sound Concepts model of "one time revenue flow" to monthly revenue flow. It's a great idea (a sound concept, if you will) but to pull it off you need a product that customers are willing to pay monthly to use.

And that is where VERB is failing. Nothing that VERB offers is resonating with potential customers. All of Rory's bloviating isn't going to change that.

EDIT: Just saw this pop up on my Google news Feed:
Report: 81% of IT teams directed to reduce or halt cloud spending by C-suite