There was never a major campaign only small ones, neither BIEL or the OEMs have ever done anything major when it comes to advertising. The biggest thing BIEL did to my recollection was the event they did in the UK sometime ago. But even that I wouldn't consider to be a major thing!
Major events last for years and cost millions. BIEL blew most of their money on R and D to get FDA approval, but had no foresight as to what would come after!
This is very telling from the last Q total assets vs total liabilities! 192k 15m Spent 15m and only have 192k to show for it!
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