That means they want to cut out the middle man and sell direct to consumers! They want to be totally online ordering direct from biel. The distribution partnerships looks to be a big failure!
Channel marketing partners help you sell the advantages of a product to customers. The channel partners you work with in channel marketing can be groups like:
The key to channel marketing is a mutually beneficial relationship between you and your channel marketing partners.
Channel marketing is different from just promoting your product through advertising and marketing channels. Often, channel partners are businesses in and of themselves—so when you have multiple channel partners, you really have multiple separate companies selling the same product.
The key benefit of channel marketing is that your products can reach audiences you would otherwise not have access to.
Your partners benefit, too—typically, you’ll give them a percentage of product sales or a discount on bulk purchases (that they then resell).
Channel marketing is a way for you and your partners to help each other reach the same goal—to sell and help people. If you don’t have the resources to do sales and marketing outreach all by yourself, channel marketing with the right partners can help.
News 
Market Data 
Discover 
