The reason VirTra is such an easy private equity target and easy buyout target is precisely because their main problem is EASY, SIMPLE to fix. Their revenue growth rate is simply too slow, that is the main problem. The fix is obvious and easy, put in place a sales leader/structure/sales org that sells to USA police departments. They could easily and predictably grow at 100% per year for the next 2 or 3 years and have a long term growth rate of 35% if they simply did this. It is that easy.
VirTra has never even tried to SELL systems and training to police departments. Their entire focus is fed gov and the sales they get to PDs are accidental. VirTra has no idea, no clue what it takes to SELL PRODUCT. They do not know how to hire a leader, do not know how to structure a sales org, have no idea how to even approach selling product to public municipalities.
Think about it this way....What would VirTra revenue look like in 3 years if Axon was running it? What would it look like if a guy like Musk took interest? Look at what the POWW CEO did in 5 years....$2mil sales to $300mil and will be over $1billion by the time the company has its 10th birthday. Or think about what the first thing you would do if you owned 100% of VirTra, you would bring on board a young aggressive seasoned CEO and Head of Sales. Done!, Simple! Easy! Obvious!
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