Exactly! They also herd retail buyers into a higher PPS level by making it seem that there's a bidding war going on, and that the stock is in high demand...creating a certain illusion of market excitement. But it's as if me and my best friends are selling overpriced junk on Ebay, and all start bidding on our own auction, simply to get you - the 'mark' - to jump in and raise your bid.
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