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HDGabor

07/21/22 2:35 AM

#383967 RE: Whalatane #383945

K-

The US had / has positive contribution margin, defined as U.S. gross profit less U.S. sales and marketing-related expenses, in the U.S.

2021: $200+M
New "2021": $66+M (same script, but with 2022 Net Revenue / bottle)

After the $30 million reduction in annual marketing expenses and the approximately $100 million in cost savings they have to reach $168M Net Revenue to be breakeven.
"Annualized" contribution margin US (flat - Q1 - revenue, but inc. the cost savings) is $162+M ... to keep the $200+M they have to reach $439+M Net Revenue (lower by 26% / $150+M than in 2021) ... it is doable.

Best,
G