Don't concentrate solely on the passenger end of IPTK's fflya system. The potential benefits to the airlines are just as valuable, imo
"Hyping the passenger benefits of the fflya solution likely misses the key value proposition for an airline. The potential operational and back-office benefits could prove dramatic, even on a very, very lightweight connection link. Payment processing is an important low-hanging fruit to secure. And it is easily addressed over the small connection. For a carrier with a significant in-flight sales operation, reducing the fraud and increasing the average transaction size likely covers the cost of the implementation."
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