Sharpchicity…..I am invested in VirTra because they sell systems and training to police depts. I wish they would focus 100% of their efforts on doing this. For me, Military and Fed gov is a money pit, a distraction, and keeps the company from growing fast. Even every tiny tiny PD in this country can afford a $200,000 purchase every 5 years. My town is in middle of no where in central WI, population 1600, we have 3 full time officers and an annual PD budget of over $1mil. New F150s, new Harleys, new crossover Squadcars every couple years. No big deal, it’s only money.
If they had stopped pursuing these Military opportunities 10 years ago and had a decent sales Org focused on selling to Police depts they would (easily) already have $300million in revenue and a 1billion market cap.
Having said that, I would like to think VirTra could do both, and they should be able to, however the CEOs are incompetent as CEOs and refuse to build a sales Org cuz they refuse to hire and pay a good sales leader. As the leader of Sales, Mulcahy has proven by his revenue results that he is incompetent as well. Yet he remains as does Ferris.
This company needs an activist to gain control of the BOD, clean house, bring in a big time proven leader. The fixes are obvious and easy and the turnaround would take about one year.
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