Becaue they aren't actually important or particularly good and the management has proven a disaster for years. You see this constantly. People care about management and capital management and this company is terrible at that and hasn't produced anything. The data they release from time to time isn't actually that good (if it was, others would take notice).
The way this stock trades is some folks buy on a hot tip after a paid article comes out, then they jump a bit and sell, and it just goes down as people give up before the next pump.
It's not that thigs aren't adding up, it's that nothing good will happen with the share price until they start making money. It's been too long so people gave up on buying before anything happens
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