Let us delve a little deeper into interest rates. Being a thinker with little wasted knowledge, I think a company is impacted by inflation depending on its ability to pass price hikes down to the consumer; the impact of rising interest rates is a little harder to determine. However, I would think that if a company makes 30% ROE and interest rates rise to just 3%, that company can still borrow as much as it wants. On the other hand if a company's ROE is ONLY 5%, the impact may be more significant.