The number of demos they do is tiny. Insignificant in my opinion. They should have full time rigs criss crossing the country at all times like Axon is doing. Publish a schedule, pull into a city, set up the system, host (wine/dine/demo) the important customers, open to everyone, follow up. and repeat repeat repeat.
VirTra does very little of this.
Even worse, they should be flying in customers to their HQ at least twice a week for the same treatment, wine/dine/demo/demo. They do this several times a year but certainly not every day or even every week.
It is SO OBVIOUS what needs to be done.
Of course SEC reports are also obvious.
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