They're using the same model Tesla took when they started. Establish the brand with luxury, high performance vehicles. Build the reputation and the impression of being sophisticated and high end - while using that profitable revenue to finance the expansion of the future product lines.
I just saw a video today of the Tesla Semi - that's going to be pretty amazing.
No where but up for future EVs, and just wait until we see the ripple effect this business is going to have on our lives in regards to future battery tech.
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