If the CEO would have just announced that, instead of his brainstorm trailer scam maybe this would have took off. But No, the slippery POS was only looking out for himself and nobody bought into it. So it backfired.
Mark would be better off scraping the whole Tytan line of implements and just switching to a well known Chinese brand.
One of the problems he had in the past was turning down warranty claims on Tytan equipment. With a well known brand, they will cover the warranty costs.