Sir, I said $4 a pound and that is the published wholesale price. I would strongly suggest to do just 5 minutes of research and see what Bowers who sells virtually all their supply to HEB gets on a wholesale price. I would bet you a whole lot of money it's less than $4 and that isn't a guess.
Just look at graph which extends to 2020 and see the price. That is dockside which means the wholesale price will be 3-4 which is exactly what I said. IF SHMP's cost is $7 or $8, now see the problem. They can't compete. Bowers sells HEB at less than $4.