the real question, IMO, is: where are the OEM Partner revenues?
Management gushed about how the OEM Partners would generate big revenues. The OEM Partner business model was the ticket to riches. A year later, BIEL is out of cash, deeper in debt, and dangerously close to having an O/S equal to their A/S.
Q1 2022 financials will probably be available by Monday the 16th. What story will the financials tell? I think we already know.
You have to spend money to make money -- we all know that is true. Somebody needs to spend money on advertising and marketing. If KT Tape and Donjoy won't do it..... who will?