That advice or opinion is the exact weight and focus LQMT has been stating in trying to grow revenues ever since the LQMT/Apple agreements back in 2010. Only The Swatch Group was permitted to continue under the CE agreements, when LQMT sold their CE rights to Apple in perpetuity in 2010. Thus preventing LQMT from ever entering the CE markets without a waiver from Apple. It’s what led to the next sales in 2016 of it’s IP to China and footprint and 46% control of the company. Which led to the closing of LQMT’s manufacturing operations by LQMT for LQMT in the USA in 2019-2020.
Before those sell outs due to mismanagement LQMT was earning more than a million dollars quarterly. Their cash burn and operating costs always exceed profits to this present day.
LQMT was not and is not the only company to sell out operations in America for cheap labor and a chance to make more money. But it is the only one I know that gave up their IP and the ability to sell and earn money from the huge Chinese footprint. The second largest global market. It’s a big reason why revenues are anemic compared to the earlier years of growth. It’s why China claims to be manufacturing parts for CE and LQMT is not.
Your assessment for where to be more focused is spot on and apparently the customers of LQMT and LQMT itself reflects that focus and backs you up, even though the portion of revenues at times may be greater from CE in terms of fees than non CE parts. When golf club fees are earned that too might change.
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