“But if we didn’t decide to exit/reduce our non digital revenues in favor of high margin digital/SaaS revenues we’d be much larger than $10.5 million in annual sales.”
So let’s analyze that statement a little further. What do you mean by “much larger”? If the non-digital revenue was unchanged since 2019 and was the same as the 4th Q 2019, then the total revenue of the company in 2021 would have been $11.1 million….hardly much larger.
So I assume you mean that the non-digital revenue would have grown significantly to get to the “much larger” revenue number…
And if the non-digital revenue has the potential to get to the “much larger” revenue then perhaps it was a mistake to take on that strategy.
The total revenue of the company is what people have been watching….and the lack of growth of that number is likely what has kept the share price down for three years.
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