ggwpq, I guess if I was running this company I would play it more conservative rather than taking the risk of navigating unchartered waters alone with a one product company I would have sought out a partner first before going into the EU. Of course, the gross margins would be higher if successful but SG&A will take away from the bottom line so is it worth the risk? And they're hiring like there's no tomorrow in the EU, supporting the Bridgewater space and hiring reps in the US for sure they must be burning through their cash.
I say get rid of the Bridgewater space and layoff most of the reps.. the ones that are still employed should work remotely. Cut down on the bleeding....
Denner has the wherewithal to structure a deal that would be beneficial for everyone involved.
I don't like today's low volume.