It just goes to show how broke the coffers are. They just closed a "net" $6m LOC several weeks ago and not only is that money gone but another $3m is needed to fund the test market for the new Energy Drink in "select Costco's in Hawaii and SoCal". The question is do the two former Energy Drink execs get that astronomical gross commission on those potential sales?
I bet it hardly matter though, as the "special pricing" will likely be a dollar for dollar wash on COGS just like the protein powder at Costco. After the real business expenses, the losses just keep accumulating just like the lawsuits.