What they aren't saying is perhaps a clue. They aren't saying:
We are implementing some final features our customers have requested
Customers are banging on the doors to get in.
We have enough customers to launch.
We have X retailers who carry Y number of products.
We should be ready to launch by ____.
What they have said and done:
Inventory supplies have been disrupted (ie not enough content to launch - at least last fall).
Please sign up.
Only recently have they brought in an employee that knows the industry and will help with the operations as well as bringing in more clients clients.
They show no plans to make a big splash, only talking about a 'soft' launch.
They put out PRs designed to prop up the market price but refuse to allow the interviewer to ask questions about how many are on it, or when it will be launched.
To me this the overall picture is one of Verb waiting to get enough retailers and content to have a successful launch. They can't predict who, how many, or when that will happen.
Meanwhile they continue to burn high amounts of cash and to be subject to Mr. Market trends.
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