Dano, I am off work that day so I will definitely listen if I am awake and if I'm not I'll attempt to find a place to watch it afterwards.
Pink, I will agree that their marketing is a bit weird, but I'm not a marketing expert. I find a lot of information on their LinkedIn page, which leads me to believe that they might be more worried about building professional relationships, more so, than driving hype. I think both are important, but for a company like Aradatum that is going to have to land a major partner, I would argue attracting the big dogs is more important.
With that being said, Leete is somewhat regularly active on Twitter. Even though he has less than 100 followers, it's something that could eventually blow up if the right person highlighted it.
I will say, that so far, they have kept their promise of pumping out the articles and press, however small they might seem.
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