It came to my attention, recently, with increased activity. Then, the chart looked pretty sweet, with some bottom bounces and more volume spikes. Once I did some research, I thought, "based on what's going on with trends, these days, and because China has been hammered, I don't think it can go much lower." So, it could be a good bottom play in a "hot market". Also, they seem to be very transparent, and western friendly... even culturally, as well.
We shall see. Fingers crossed.
One thing I notice is that they sold some movies for a lot of money, recently. It would be nice to find out what there plans are for that capital. Are they putting it right back into the business? Also, it would be nice to see more insider buying, or stock repurchase. A more active twitter account would be a positive sign, also.
They have to be very careful with their government. As we have seen in recent months, they can destroy companies in a heartbeat! Although, they could be a bit under the radar, in that sense, as well. (Not a real target, in my mind.)