An issuer generally is required to notify FINRA of an SEA Rule 10b-17 Action no later than 10 days prior to the record date involved (please see SEA Rule 10b-17 for additional information). An issuer is required to notify FINRA of an Other Company-Related Action no later than 10 calendar days prior to the effective date of the Company-Related Action.
To my understanding the act of filing for a name change with FINRA satisfied the criteria, but FINRA has not completed their process.