I just put a matching limit sale to activate once I hit a 20% profit on Fridays purchase. This is my way of averaging down... my average share price is in the teens if people were wondering. Bagholder some call it, I view it as a believer (yes, very disappointed over the previous management) and risk taker.. most my shares will be long term gains if/when things work out!...aka... investor.. not a trader... but yes, I have traded to average down to these levels. I don't care how others play it, but this is what I do...