Revenue and higher margins are what they are moving to, not the value brands nobody makes money on. You know this as it was a recent discussion we already had.. and you know I know some disagree and some don't understand the transformation plan which is and has been working. Obviously acb is trending with the Canadian cannabis market(down), and as I look at the big picture, since you asked my opinion, I think it's going to work out OK in the end... I've said this many times to you as well here. I would love to make a zillion dollars overnight but we obviously know those days with the Canadian cannabis companies stalled out back on 2017. Just as the last earnings, let's see where we land with this next one which is just weeks away now. I believe those not shorting the market or shorting acb directly will be pleased. Do I wish I shorted the market with what I know now? Yessss. If I was a zillionair I wouldn't be here talking about investments.