I hope they advertise the crap out of it. I think its success relies heavily on word getting out that it is not some crappy supplement, but an actual immune system modifier with real science behind it. The only reason that it's over-the-counter is because IPF is virtually non-toxic and you likely couldn't overdose on it. If they simply throw it up for sale, and only put a few generically-worded advertisements out there, I see that as a failure. Any retail product is only as good as its branding and marketing.
News 
Market Data 
Discover 
