It was very telling that the PR made zero attempt to tout the expertise/qualifications of Irmex. Nor did they even mention what the LOI was for. An "intent" to do what?
It was obviously a meaningless PR designed to excite a new group of investors as part of a mini pump. It worked - Power Up loved it. And probably coordinated it with the promo group AND with PT.
Hopefully some of the long-suffering Mexus longs took advantage to cut losses....a little.