Are you talking about fleecing investors?? If so then yes, Brian and George are doing it exactly the right way.
Investors are so married to the stock that they've restated their vows to hold for better or worse until death do they part. They're averaging down in a crazed euphoria which can only be driven by a plummeting stock. They vow to hold for years and they will. They make excuses for the falling stock and tell themselves that Rome wasn't built in a day and convince themselves that they're holding the next Amazon stock.
I don't know how many times I've seen the exact same scenario in penny stock after penny stock. Crazed investors start gobbling up all they can afford and then start reaching between the couch cushions to find more change to throw at their darling crap stock. Meanwhile insiders serve them helping after helping of newly printed shares.
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