And you right about 'side effects part' - one hardly notice that.
I wouldn't be surprised if this commercial pushes sales dramatically' - because of the celebrity effect ! -----------------------
Say you got Bruce Willis (or another top Hollywood star - who had a stroke og heart attach) to tell about Vasepa. Its the celerity talking that catches peoples attention.
NB. Not that BW had an CDV attack that I know of - just an example :)